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Keywords : Liquidity Ratio, Interest Rate, Exchange Rate, Inflation, Economic Growth Brand Image Consumer Purchase Decision Digital Marketing, Electronic Word Of Mount, Promotion, Price and Impulse Buying E-commerce, Pembelian Impulsif, Online Store Atmosphere, Promosi, Emosi Positif E-commerce, Satisfaction, Customer Trust, Loyalty. Foreign Direct Investment (FDI), Porter Diamond Model, Electric Vehicle, Indonesia, Thailand Halal Label Inflasi, Suku Bunga, Nilai Tukar, Indeks Saham Syariah Indonesia Inflation, Exchange Rate, BI Rate, Dow Jones Islamic Market Index, Sharia Mutual Fund Returns Movement of Goods (MOG), Movement of People (MOP), Logistics, Waqf, Waqf Logistics Price Sukuk, Green Sukuk, Green Infrastructure, Infrastructure Financing, Sustainable Waste Management, and Waste to Energy Plant Waqf, Malaysia,Governance Waqf, Waqf Al-Awaridh, United Nation, Charity, Covid-19, Natural disasters. audit delay, auditor switching, financial distress, reputasi auditor, likuiditas fintech, marketing, digital, brand, competitive, customer kinerja keuangan, return, profitabilitas, solvabilitas, BI rate, BEI literasi keuangan, kualitas layanan, sikap positif dan minat menggunakan jasa keuangan organizational change, digital transformation, organizational development word #1, word #2, word #3 brand image#1, content marketing#2, product quality#3, purchasing decisions#4

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Dian Rahmawati, Febrina, Sekolah Pascasrjana, Magister Manajemen, Universitas Yarsi

Vol 7, No 2 (2022): JULI - DESEMBER 2022 - Articles
Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)
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